courtney ilton .

Federal Delicatessen ‘Happier Hours’ Campaign

Role: Concept, Design, Art Direction

Tools: Illustrator | Photoshop

This project was created for Federal Delicatessen in Auckland to promote their quirky happy hour pairing of champagne and a specialty hot dog. The client offered an open brief, giving me full creative freedom to explore the concept. I chose a playful visual approach using a bold red and mustard palette, reflecting the colours of the hot dog itself. By juxtaposing the champagne flute and hot dog in a “cheers” pose, the posters strike a balance between humour and elegance, helping the combo stand out while aligning with the brand's personality.