HIGH NOON COFFEE LABEL
High Noon Coffee Roasters – Logo Exploration
Role: Junior Designer
Tools: Adobe Illustrator | Typography | Concept Development
For this project, I collaborated with a senior designer to develop branding concepts for High Noon Coffee Roasters, a label seeking a bold, Western-inspired identity. The client wanted a logo that captured the essence of the American frontier while appealing to modern coffee drinkers.
I explored a wide range of visual directions—from iconic desert imagery and coiled snakes to cattle skulls and sunbursts. My responsibilities included concept ideation, illustration, and iterative refinement based on client feedback. The process was highly collaborative, and several of my concepts helped inform the final direction.
This project challenged me to work within a distinct aesthetic while pushing creative boundaries to offer varied, compelling solutions.